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Ancestral tourism taking offAncestral tourism taking off

first_img50 million people claim Scottish ancestry Source = e-Travel Blackboard: M.H Tourism authorities in Scotland are hoping to eventually attract up to 800,000 ‘ancestral’ tourists a year, as roots-based tourism in the nation continues to grow. Fuelling the boom in ancestral tourism are programmes like the BBC’s Who Do You Think You Are?, which is inspiring journeys to the old country from as faraway places as the US, Canada, Australia and New Zealand. According to Scotland’s Press and Journal (P&J), VisitScotland international marketing team member Gillian Swan believes the market is one well worth cultivating, particularly for areas off the usual beaten tracks. “Lots of the archives are being digitised now on websites like scotlandspeople.com, which is great for people doing family history research anywhere in the world,” Ms Swan said. “But what we are trying to do is encourage them to get away from their computers and actually touch the walls of the clan castle and breathe the same air.” According to P&J, Scottish family historians generated £67million for the nation’s tourism industry last year, a number which looks likely to increase greatly over the coming years. Working together with the country’s hotels and B&Bs are Scotland’s museums, libraries, archivists and tour guides who hope to turn this niche market into a thriving trade.More than 50 million people from around the world claim Scottish heritage, the newspaper reported.last_img read more