CROATIA TOP AT THE LIST OF COUNTRIES WITH THE BIGGEST POPULARITY GROWTH ON TRIPADVISOR But although official data speaks of an increase in the number of overnight stays and arrivals, the general impression at destinations is that the season is much worse. This is what various tourist workers say, from landlords to hoteliers, and it is enough to just walk to any destination and turn around. Source: Mediatoolkit / Cover photo: Pexels.com Most posts come from Now, Of the United Kingdom, Switzerland, Germany i Italy. The post about Croatia in Italian has the most on Twitter, while the post in German and English has the most on Instagram. Croatia is constantly being offered excellent opportunities that should be better used both for promotion and for creating a better offer of content. Second place on World Cup, won Davis Cup, coming out last season Game of Thrones these are just some of the things that have influenced the arrival of tourists and that can make Croatia a year-round tourist sensation, conclude the analysis of Mediatoolkit. RELATED NEWS: Thus, according to Mediatoolkit, Croatia was mentioned in the analyzed period 72 869 times, which makes an increase in the number of mentions of 222,13%. Croatia is mentioned 2 times a day We have over 20 million arrivals or the same number of tourists come to our showroom every year. Let’s sell them the story and the motive for coming to visit us outside the peak season. But then the sun and the sea fall off, and we need to focus on authentic, quality and diverse content. Publications related to Croatia were mostly written in a positive context, to be precise 89,2%. Tourists in their posts praise the natural beauty and the sea, and the hashtag Croatia full of life they took advantage 13.273 times. According to the eVisitor system, which includes tourist traffic realized in commercial and non-commercial facilities and nautical charter (eCrew system), in the period from January to the end of June, 6,88 million arrivals (+6 percent) and 26,26 million overnight stays were realized in Croatia. (+3 percent). Out of that, foreign tourists realized 5,85 million arrivals (+6 percent) and 22,93 million overnight stays (+3 percent), while domestic tourists also recorded increases in arrivals by 6 percent and in overnight stays by 4 percent. The top three destinations in Croatia with the largest number of visitors in the first six months, according to the CNTB, are Rovinj, Dubrovnik and Zagreb. On the other hand, a little more optimistic, the recommendation is the best way to promote, and the posts of tourists full of praise about the beauties of Croatia can motivate others to come. Posts related to Dubrovnik are often associated with the popular series Game of Thrones, which is not surprising considering that it is the popularity of Dubrovnik, that is Kraljevo Grudobran, increased. King’s Landing is mentioned 4 thousand times of which it is 741 posts associated with Dubrovnik, a 321 with Croatia. On a daily basis, Croatia is mentioned on average 2.400 times, and that number increases as the season progresses. By comparison, one of our major tourism competitors Italija in the same period the eye is mentioned 7.500 times a day, while the number of mentions Greek i Turkey similar to Croatia. A sharp increase in the number of posts on social networks which occurred with the approach of the summer season is a double-edged sword. On the one hand, such an increase only confirms the pronounced tourist seasonality and non-existence year-round tourism. When it comes to social networks and the web, only two cities stand out – Dubrovnik s 12 mentions i Split sa 7 313. On the other hand, the most visited city Rovinj ima 3 898 mentions, doc Zagreb ima 2 592. Compared to the previous period the number is impression increased by even 18.842% and now exceeds the number of 34 million. The good news is that Croatia is mentioned as a tourist destination the web and social networks around the world, stand out in the Mediatookita analysis. eVisitor: Tourist traffic for the first six months of 2019. Given the different views and perceptions, the Zagreb technology company Mediatoolkit analyzed the perception of Croatia in the context of tourism on social networks in the period from 10. June to 10. July. Source: Mediatoolkit Instagram is by far the most used channel when it comes to publications about Croatia. According to analysis, even 84,8% of publications comes from Instagram, while it is the second most used Twitter channel with tek 7,5%.