Taobao experience in 2015 to do a good job in the Taobao store forty gods summary


(a) more important than the choice of

six months ago, I said, in addition to luck, efficiency and hard work is the best weapon. Now just want to say that the choice is more important than hard work. Positioning is the first step.

(two) [a]


I have always stressed the view that market sellers do not start crazy own brand, began to build brand brand! In a day, you can not get to that day. The brand is a comprehensive result of favorable factors, at this stage, you need to emphasize the quality, quality! By quality merchandise to spread your shop, the accumulation of your customers! And then let your loyal customers, repeat customers pay for your brand. That’s the logic.

(three) [good master standard]

1, does not lie in what is the main map, the key is what the main map. 2, their main map can not highlight their own peers in the baby. A good map of the main criteria: stand head and shoulders above others.

(four) [entrepreneurial reflection]

just read the white crow’s three venture on a paper. 1, entrepreneurs who genes are written by others, a failure or to rise again and again. 2 a gang of three men, most entrepreneurs fail not project well, but not in place. 3 companies encounter problems, how to go is right, the fight is dead. 4 it is very difficult to have the story of the success of the first grassroots entrepreneurs.

(five) [Title Optimization of 9 points]

1 full 30 keywords; 2 regular update optimization keywords; 3 special symbols; 4 key words do not repeat; 5 Taobao rules, to avoid being punished; 6 avoid keyword meta; 7 don’t abuse brand words and sensitive words; the title is equivalent to slash 8 spaces, the rational use of space; 9 more effective keywords combination. By simplifying the title to achieve their baby.

(six) [title writing formula]

title = commodity value keywords + commodity business keywords + commodity attribute keywords. 1 key words: commodity classification, name, type, function, characteristics of keywords. 2 business Keywords: management tools or promotional acts of words, such as packet mail, etc.. 3 key words: the value of the goods to the buyer, the key is to refine the value of the product beyond the product itself.

(seven) [baby gold layout attention]

1 delay principle, namely on prime time choice in baby slightly delayed on time; 2 in the refresh, do not tangle in every minute; 3 competition perspective reference because competitors can be always unavoidable; 4 Tmall stores also affected on the shelves in all the baby ranking; 5 Tmall store the shelf impact > ranking in Tmall

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