Google more than 97% of the search company advertising revenue

lead: Sweden IT services company Pingdom wrote in a blog post today, through charts and data to the dominance of Google in the field of Internet is analyzed.

below is the full text of the article:

Google was originally started to search engine, search is still Google’s special skills. However, as the company continues to grow, it is like a giant octopus, tentacles extended to the network in most areas. This benevolent giant octopus provides a lot of useful tools, but in any case, it is indeed very large scale. It is not possible to want to surf the Internet without touching any of Google’s services.

and Google will appear in your unexpected places. For example, if you know the website and the forum will use a technique called "CAPTCHA" (Completely Automated Public Turing Test to Tell Computers and Humans Apart, full automatic Turing test to tell computers and humans) technology? Google acquired reCAPTCHA in 2009, and is now using hundreds of millions of users to provide input to improve the text CAPTCHA recognition software.

but it’s just a small service. Let’s take a look at some of the more dominant areas of Google.


Google is the king of search, which is not surprising, after all, this is the most widely known Google business. But it is still necessary to find out exactly how dominant Google is in this area.


Google global search market share

according to different data sources, search share will be slightly different. But no matter how, Google search in all areas occupy an extremely important position. The most prominent is the mobile search field.


Google global mobile search market share

network advertising

is well known, in addition to being a search giant Google, most of its revenue comes from advertising. Since its birth, AdWords and AdSense have become Google’s Qian Shu, and contributed about 97% of its revenue.

this is not surprising, Google in addition to a large number of network assets in its advertising, but also in many third party website advertising. The number of sites involved in Google advertising is more than any other enterprise.


put Google advertising sites in the world all the advertising sites accounted for

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