review: why Taobao will take the initiative to fake a family scandal, after all things in the competition appears to be speculation scandal.
every time, the joint public security organs fake news will be Taobao active release to the news media, Internet analysts have also come out behind Taobao, called for regulators and the audience to denounce fraud and selling.
fake fake goods to rush into danger for profiteering, was caught is deserved, regulators lead to poor control of consumer interests, is pain do not deserve sympathy. Let a person feel surprised is, why Taobao will take the initiative to fake a family scandal, after all things in the competition appears to be speculation scandal.
to see the logic behind this, you need to figure out the status of Taobao and Alibaba in the role of fake Taobao.
Taobao is the cornerstone of Alibaba, can not be a problem
we first look at a set of data: in 2013, the total retail trading platform China Alibaba owned nearly 1 trillion and 600 billion yuan, China retail platform’s three business Taobao, Tmall, Juhuasuan 2013 transactions amounted to 1 trillion and 100 billion yuan, 441 billion yuan, 47 billion 700 million yuan. Taobao accounted for nearly 7 of China’s retail platform last year, the total turnover of nearly half of China’s retail platform accounted for nearly $49 billion 300 million in revenue last year, nearly $82.7%.
and from the traffic point of view, Taobao is also the largest source of traffic Alibaba, the daily average of more than 200 million UV, Tmall is about 1.5 times.
from the above several sets of data, said Taobao is the cornerstone of the Alibaba is not too much. Has successfully listed Alibaba also need to continue to maintain growth, and to its other businesses, blood supply". Taobao appears to be a big problem Alibaba can not afford the loss.
the United States Trade Representative Office in early 2011 was Taobao included in the sale of counterfeit and pirated products, "notorious markets list, Taobao spent nearly two years lobbying the institutions of the United States, just out of the" notorious markets list at the end of 2012, it is also considered as the Alibaba’s overall listing has cleared the final hurdle.
Alibaba must know the "notorious markets list of listed company’s threat, Taobao once again to be included in this list, the Alibaba will face massive stock market investors initiated lawsuits, the Alibaba’s reputation and stock price will cause serious damage.
and passive to be indicted, it is better to take the initiative to tell the public, we have been fake, fake as to what effect, please don’t ask too much.
Ali is actually want to tell you that we have been doing fake ah, but fake fake goods is too cunning, teammate regulators nor too awesome, too many fakes can not blame us.
The role of
fakes in Taobao
fake really do not finish it? No, the greater the possibility of Taobao is also temporarily >