take a closer look at this product, and you will find that "flash" is a step less than "verification" than the original group purchase. This small function, but it is an upgrade of group buying mode. But this model there is a contradictory problem: if the flash is not enough to discount the benefits, "cheap" leveraging the pain point; if the flash Hui discount is lower, and the difference of group purchase business profits loss and not essential.
more and more group buying users pay the following dialogue:
"468 yuan, credit card or cash,
need 9 pieces of 50 yuan vouchers (price 42 yuan), to pay 18 yuan in cash."
then the waiter will bring a piece of paper and copy the 90 digit verification code to the front desk for verification. If a number is accidentally copied or lost, it needs to be called again. This scene is happening in more and more group buying scenes.
public comment on the launch of a new product – "flash benefits.". That is to say, when the end user consumption, open the comment page in business deals and integration of the page, there will be a discount information, such as "Monday to Friday, 11 pm to 2 pm every day at noon, 32% off". Users only need to enter the amount of money in the page – payment can be done without verification. Less users calculate the price – need a group of Coupons – the waiter to send coupons digital – to enter the front desk, enter the verification code, verify coupons and other troubles.
is involved in the "Shan Hui" businesses will be a benefit word in the comment down menu appear together as well as "group (group purchase), order (reservation), line (line)". Rather than being a new product, it’s a small feature for businesses and users.
take a closer look at this product, and you will find that "flash" is a step less than "verification" than the original group purchase. This small function, but it is an upgrade of group buying mode.
(this figure comes from network)
Three changes in
group buying model
The development of
group purchase, from a business model had several major changes: in the first day of on-line glutinous rice had launched a package, 40 yuan = two movie tickets + two times a bucket of popcorn, cola + + a Hagendasi ball, only the panic buying a list of one day, sold 150 thousand copies overnight, became the largest group purchase website, but also for the newly opened Yiu Lai international studios to bring huge traffic.
this is the concept of early group buying, buy is limited discounts, users enjoy preferential experience products, and to bring new guests to the business. Later, a single daily has been difficult to meet the great >