cosmetics industry in recent years the market is good, you want to have a lot of friends to join the cosmetics store, then, do you really know how to open a cosmetics store? Open cosmetics stores also have a lot of entrepreneurs do not understand the relevant information to join, the following small series to introduce you to open cosmetics stores which preparatory work.
on the surrounding market investigation and study analysis: industry chain retail cosmetics industry market share is very large, a reasonable prospect analysis of State Development of cosmetics retail chain. The second is to understand the competitors, as the saying goes: the Suns, baizhanbudai. In the shop is the address of the election. The ideal shop address should be selected in the business center, downtown lots, good spending power.
The design of
outstanding storefront specialization: the overall image of the shop to have characteristics, counters, shelves to image, advertising light boxes and other more specialized shops, professional and reasonable layout of container can stimulate consumption. Cosmetics stores can be based on the characteristics of their own products reasonable positioning price. According to their own site and their own products are in line with the reasonable positioning of the local consumer groups, from high school low coverage of consumer groups, consumers can choose according to their own free choice of the price of the product.
In the cosmetics stores open